Since 2019, Lovall has trusted PeakFulfilment to handle their order fulfilment, returns, and inventory management. Over six years, we’ve scaled alongside them, managing 260,000+ units and processing 500+ orders daily—all with 99% on-time shipping and flawless data accuracy. From startup to industry leader, Lovall’s journey is a testament to the precision, reliability, and commitment we bring to every client.

Lovall is a women’s clothing brand, offering 60+ collections that champion inclusivity and versatility. With a premium shopping experience and a Shopify-powered platform, Lovall’s seamless order processing keeps them ahead in an ever-evolving market.

Featured in the Financial Times 1000 Fastest-Growing Companies of 2024, Lovall is becoming the go-to brand for women seeking style and comfort. Their extraordinary growth starts with streamlined business processes—and PeakFulfilment has been the driving force behind their solid foundation.

lovall.com

Lovall faced a complex set of challenges fueled by their explosive growth and extensive product range. As the brand expanded, they needed a fulfilment solution that could evolve with their growing customer base and diverse offerings.

Managing a vast array of products became a logistical puzzle. Lovall needed a system that could handle both bulk stock and daily orders with efficiency and scalability. They required a solution that wasn’t just functional but future-proof, capable of adapting to their long-term growth.

Returns management was another critical area. Lovall needed a streamlined process for handling returns—from inspection and quality checks to cleaning—so they could free up internal resources to focus on driving their core growth strategies. Lovall was looking for a partner to take the logistical burden off their shoulders, allowing them to focus on staying at the forefront of fashion.

As Lovall scaled, the manual systems that served them in the early days began to stifle their growth. Their small warehouse faced several critical scalability issues:

1. Paper-based picking led to inventory mishaps & human error.
2. Picking one order at a time wasted valuable time.
3. Fixed product locations created shelving gaps, preventing optimal organisation.
4. A lack of intelligent pick routing caused unnecessary zig-zagging across the warehouse.
5. Training new team members for handling growing order volumes became impractical.

Lovall could sense the warehouse slowing down at the very moment they needed to speed up. And the effects rippled. From complaint increases reported by customer service, to marketing teams noting impacts on the brand’s reputation. It became clear that to keep up, they needed a technological solution.

Peak Fulfilment revolutionised Lovall’s fulfilment process, enabling seamless growth and operational efficiency.

We solved storage challenges with a comprehensive warehouse process and ample dynamic storage, organising products in an intuitive, scalable system ready for swift order picking and packing.

Returns are no longer a headache. Our quality-check-trained team processes returns with care, ensuring each item is inspected, stock is updated, and communication with Lovall’s customer care team is clear and timely.

Real-time inventory updates, via integration with Lovall’s Shopify platform, ensure full visibility of stock levels, orders, and returns. This streamlined access to critical data gives Lovall the clarity and confidence they need to manage their operations effectively.

At Peak Fulfilment, we don’t just solve today’s problems—we build solutions that prepare our clients for tomorrow. Our long-term partnerships offer the security and assurance our clients need to thrive in the future.


For Lovall, this means supporting not just their UK operations, but their bold international expansion. As they entered the EU market, we adapted their fulfilment strategy, working with offshore couriers to seamlessly support their new venture.

Our partnership is built for the long run. With a sustainable, scalable infrastructure in place, we provide Lovall the peace of mind to focus on growing their brand, knowing their fulfilment capabilities will evolve with their needs.